About Us

Our Mission

Michel Sales is a Professional Manufacturers Representative Company, serving the PHCC, R/HVAC, Commercial and Industrial Markets.

We are a SALES company with talented inside and outside sales professionals.

*We strive to provide;
*Experienced outside tech support
*Experienced Inside tech support.
*Backup inventory on parts, components, and product inventory
*Up to date, world class training facility
*Certified salespeople, trained for continuing education credits in the states we serve.

Our single greatest resource is our people, and the reason for our success.

History

The Michel Sales Agency can trace its beginning in the plumbing business to Theodore Michel and the founding of the Union Brass Faucet Company in 1891.

The Michel Sales Agency was founded by Clarence Michel, in 1932 in the basement of his home. In 1948 his son, Chuck Michel, purchased the company. In 1959 Chuck moved the company into a 40,000 sq. ft. facility at 1400 Selby Avenue in St. Paul. The Selby facility brought the company into the distribution business, supplementing the sales and marketing services. In 1982, Chuck’s sons, Tom, Chip, and Kelly Michel purchased the Company.

In 2001, Chip and Kelly split up the business, so each could serve their respective markets.

In November 2005, Michel Sales moved to a brand new home in the Phalen Corridor of St. Paul, MN.

In 2020, Rick, Matt and Dan Michel became the Principals of MSA as the company, successfully transitioned to the 4th generation.

In December 2022, RG Higgins and Michel Sales joined forces.
RG Higgins is a legacy Rep Company that was started in 1946 and succeeded through 2 generations and independent ownership of Jim Roland.
This combination brings an incredible addition of quality commercial and industrial manufacturers to the MSA portfolio, in addition to 3 top notch RG Higgins team members.

Territory