The MSA Team
Rick Michel
Co-President, Operations
Former National AIM/R Board Member
CPMR and CPSC graduate (certified professional sales consultant)
rick@michelsales.com
Rick is a 1998 graduate of the University of Wisconsin-Madison. Starting with inside sales, Rick moved to outside sales. As Head of Operations, Rick is leading implementation and Documentation of Sales Reporting.
Matt Michel
Co-President, Sales
CPMR and CPSC Graduate (Certified Professional Sales Consultant)
matt@michelsales.com
Matt joined Michel Sales after graduating from the University of St Thomas. Starting with inside sales, Matt moved to outside sales. Matt is focused on all sales, factory goals and objectives.
Dan Michel
Outside Sales
Principal
dan@michelsales.com
After graduating from the University of St Thomas in 2011, Dan spent 2 years working for the Jesuit volunteer corps, in Nashville Tennessee. Coming home, he started with inside sales and then moved to outside sales. His sales responsibilities include Twin Cities, St Cloud and Duluth accounts.
Tom DeGenaro
Commercial Sales Manager/Outside Engineering Support
tom@michelsales.com
Tom served with the US Navy and then Kohler Generation Products for 15 years. Tom oversees all the Outside Engineering support and leads the commercial activity follow up programs.
Jim Roland
Commercial and Industrial sales leader
Jim’s career started in the wholesale distributor business in the warehouse then to city desk, inside sales. Then outside sales. After 5 years, he moved on to an Installing Contractor as an estimator. After several years, Jim was recruited to a Manufacturers Rep where he traveled ND and No MN.
Later, he landed with a commercial/Industrial manufacturer as Midwest regional manager. That opportunity merged his career with the local representative, RG Higgins, where he became an officer and then owner. Seeking the right partner in the succession of RG Higgins, Jim merged the company into the well -established Michel Sales Agency.
Tim Marklein
Director of Sales East
tim@michelsales.com
Tim joined the Michel Sales Team in October 2023, as Director of Sales East.
In this role, Tim’s responsibilities will be to lead the sales team in the territory of eastern Wisconsin and the Upper UP of Michigan.
His previous experience with four national companies, in various sales management roles, has allowed Tim to build excellent relationships with wholesalers, contractors, builders and engineers.
Tim will office out of the Michel Sales West Allis location.
Larry Sundberg
Infield Customer and Contractor support leader
larry@michelsales.com
Larry joined Michel Sales after many years as an installing hydronic contractor. He has grown in his job and responsibilities as the Michel Sales support hydronic leader. Over the years, Larry has gained significant experience with in-field trainings, diagnosing solutions for installation problems and support for new equipment start-ups. He is personally responsible for our backup parts inventories and Training Center displayed products.
Harold Bruner
M. E. Mechanical Engineer, Specification and Code Interpretation
harold@michelsales.com
Harold graduated from the University of Minnesota in Mechanical Engineering and received his certification soon thereafter. Starting with the State of Minnesota, Harold eventually went into his own business, successfully producing and installing pneumatic message systems, conveyors and temperature control systems throughout the United States. Mr. Bruner holds a steam fitter license as well as his M. E. Certification. In early 1999, Mr. Bruner received 1st place from the National Radiant Panel Association for design work. He is known as the "answer man" with our customers and the go-to person for code and installation issues.
Pat Paulson
Infield Commercial Specialist
pat@michelsales.com
Pat’s career included years with Hilti fire protection products. Today his efforts include Firestop design, takeoff, providing lists of material for jobs, meeting with inspectors and hosting startup training with the installers. He is also supporting additional commercial products, with the Michel Sales commercial team that consults with the engineering community, sizes jobs with our on staff ME, coordinates training and startups on equipment.
Nick Kruse
Outside Sales and Technical Support
nick@michelsales.com
Nick started with Michel Sales in customer service and thru his persistence, graduated to technical outside support. Nick's territory includes SE Minnesota and Western Wisconsin.
Camden Whitaker
Outside Sales, infield service and product specialist
camden@michelsales.com
Camden received training at the Milwaukee Area Technical College as an electrician. He spent several years in the field as an electrical apprentice and then on to work as a boiler room service and installation specialist, for a major Rep agency. Camden’s sales responsibilities include Milwaukee, Madison and SE Wisconsin customers.
Cody Whitaker
Outside Sales and technical infield support
cody@michelsales.com
Cody has responsibility for Madison and Southern Wisconsin.
He has worked over 5 years as a journeyman licensed Plumber, with a wealth of Experience in Hydronics and Commercial installations.
Spencer Bell
Technical Support
Spencer adds to the Michel Sales Team, years of in field plumbing installation experience. He will be working in the area of infield technical support, troubleshooting and startups. Also, Spencer has been involved in the MSA training room update and will be one of the hands on instructors.
Joel Clary
Sales Engineer Wisconsin
Joel received his engineering degree from the University of Wisconsin-Madison and currently holds a PE license in WI, MN, and MI.
Over the years, Joel has worked on designing and preparing plans and specifications for commercial projects with mechanical and HVAC systems.
Joel with supporting engineers in the Fox Valley, Central Wis, Madison, Milwaukee and the UP of MI. He is a diehard Badger, Packer and Bucks fan.
Andy Johnson
Andy JohnsonOutside Sales SD and SW MN
Inside Sales Commercial Quotes
andy@michelsales.com
Andy joined Michel Sales with inside sales responsibilities. His hard work led him to commercial quotation responsibilities, specifically with Spears and Brad Ford White.
His experience earned him territory sales responsibilities in South Dakota and Southwestern Minnesota.
Andy O’Reilly
Outside Sales
Andy is a Bethel College graduate in business and started in corporate services, working with customers.
Wanting a more “hands on” career, he joined an HVAC installer, Working in the field on installations of equipment, then service and then quotations and sales.
Andy then joined the Michel Sales outside sales team servicing the ND and NW MN customers.
Kelly Michel
Retired Customer Service
CPMR and Past AIM/R President
kelly@michelsales.com
Kelly joined the Team in 1973 and has been traveling ever since. Over the years, he has spent time Managing I/S and warehouse operations. Both Kelly and his father Chuck, are past presidents of the National Rep associations, AIM/R. Kelly's territory includes all customers.
Matt Randolph
Senior Inside Sales Leader
mattr@michelsales.com
Mairzy Gatrell
Marketing, Order Entry and Inventory Control
Mairzy@michelsales.com
Abra Gillman
Controller, Billing and Inv Control
abra@michelsales.com
Dan Dunham
Inside Sales and Commercial Quotations
dand@michelsales.com
Joel Dammeier
Inside Sales, All Products
Joel@michelsales.com
Allison Roland
Inside Sales, All Products
allison@michelsales.com
Jim Vandergon
Inside Sales Leader
Commercial and Industrial
jimv@michelsales.com