AIM/R: The star that guides Michel Sales
AIM/R was formed in 1973 when a group of Rep Agency Principals came together and decided to share best practices. The focus was to professionalize their agencies and share insights and strategies, so they could be a stronger partner with their manufacturing principals.
Chuck Michel was there at the beginning and assumed the presidency as the 3rd AIM/R President. Kelly Michel served as the 17th President from 1992-1993. Over the years, three Michel Sales members have served on the National AIM/R board and another joined in 2022.
Currently four Michel Sales members – Kelly, Rick and Matt have earned the CPMR (Certified Professional Manufacturers’ Representative) certification, and Dan Michel started the program in 2023.
Simply put, AIM/R allows us to educate our team and share best practices with other Peer Representative companies in North America. This give us the tools to successfully market our factories’ products, gain market share and be the resource that our installing customers can depend on.
AIM/R Awards
Only Father and Son Presidents and Award Winners in the AIM/R Hall of Fame.
Kelly Michel, 2015 Induction
Past AIM/R President 1992-1993 and first class recipient of AIM/R Hall of Fame Award
Chuck Michel, 2024 Induction
Past AIM/R President and recipient of AIM/R Hall of Fame Award
Pictured far right; Kelly Michel First Class Recipient of Hall of Fame Award
Pictured left to right; Dan, Matt and Rick Michel, Receiving Hall of Fame award for Chuck Michel
Michel Sales Agency in the News
See our article from PM Engineer Magazine where we were named 2016 Rep of the Year.
